高綱  1224

江蘇省高等教育自學考試大綱

08959  BEC商務英語（二）

南京航空航天大學 編

江蘇省高等教育自學考試委員會辦公室

一、課程性質(zhì)及其設置目的與要求

（一）課程性質(zhì)和特點

 BEC商務英語（二）是我省高等教育自學考試商務英語專業(yè)（本科段）的學位課程。其任務是培養(yǎng)應考者系統(tǒng)地學習在商務活動中常見的英語語言，了解商務運作和溝通的基本原理和實用技巧，掌握商務活動各環(huán)節(jié)中基礎英語的表達方式以及商務英語專用詞與句式的運用。

（二）本課程的基本要求

本課程共分為12個單元，主要包括與人溝通（電話交流技巧與商務信函撰寫等）、商務活動（創(chuàng)業(yè)、會議、促銷等），商務管理（招新、培訓、人文與法規(guī)等）等內(nèi)容。通過對本課程的學習，要求應考者對商務英語有一個全面和正確的了解。具體應達到以下要求：

1.了解商務運作和溝通的基本原理和實用技巧；

2.學習商務活動中常見的英語語言；

3.理解并掌握商務活動各環(huán)節(jié)中英語專用詞、句式的表達方式和運用。

（三）本課程與相關課程的聯(lián)系

BEC商務英語（二）不僅講授商務知識，更側(cè)重的是英語語言的習得，它是以商務運作的各個環(huán)節(jié)為背景，彰顯英語語言在商務環(huán)境中的特殊用途；是商務運作和英語語言兩者的結合。因此，本課程學習的功效將直接影響外貿(mào)口語、商務口譯、商務溝通、商務貿(mào)易實務、國際貿(mào)易虛擬運行等課程的學習。

二、課程內(nèi)容與考核目標

（一） 課程內(nèi)容

依據(jù)教材、教學大綱及需掌握的基本要素，本大綱將應考者須掌握的語言功能及商務技能分成12個模塊。

（二）考核目標

緊扣教材中呈現(xiàn)的商務活動和溝通的基本原則及實用技巧，重點考查商務活動中所涉及的英語知識和商務常識。應考者須全面掌握教材的基本內(nèi)容，并結合大量課外材料的閱讀，在掌握基礎理論的基礎上完成考核要求。試題涵蓋最基本的商務英語詞匯和句式，以及商務活動中日常內(nèi)容，例如工作方式、公司福利、廣告、招新、促銷、培訓和品牌化等。

三、有關說明和實施要求

（一）關于“課程內(nèi)容與考核目標”中有關提法的說明

1.關于教材的內(nèi)容：本教程使用的是新編劍橋商務英語（中級）一書，書中有大量的聽說材料；盡管考核中不包括聽力和口語題型，但教材中的聽說材料在平時學習時應充分予以重視和利用。

2.關于考查的內(nèi)容：英語知識側(cè)重詞匯、閱讀、功能意念與寫作；商務常識側(cè)重與人溝通（電話交流技巧與商務信函撰寫等）、商務活動（創(chuàng)業(yè)、會議、促銷等），商務管理（招新、培訓、人文與法規(guī)等）。

（二） 自學教材

《新編劍橋商務英語（中級）學生用書》 John Hughes編著 經(jīng)濟科學出版社 2008年10月第1版

（三） 自學方法的指導

本課程作為一門的學位課程，涉及面廣，信息量大；既注重原理和技巧的學習也強調(diào)實際的運用，側(cè)重理論與實際的結合。應考者在自學過程中應該注意以下幾點：

1.關于課程教材的學習：在每個模塊學習之前，應先仔細閱讀目錄中所列出的知識點，做到心中有數(shù)。在模塊學習過程中，注意重點與細節(jié)的有機結合，做到有的放矢。認真完成教材中每個模塊的習題和思考題，這一過程可有效地幫助自學者理解、消化和鞏固所學的知識，增加分析問題、解決問題的能力。在每個模塊學習之后，注意加強詞匯和句法的記憶和運用，做到活學活用，觸類旁通。

2.關于輔助材料的學習：多閱讀與商務有關的報刊和雜志以及收聽或觀看相關的音頻或視頻資料，拓展個人的視野和知識面，加強英語語言的運用和商務知識的積累。

（四）對社會助學的要求

1.應熟知考試大綱對課程所提出的總的要求和各模塊的知識點。

2.對應考者進行輔導時，緊扣指定的教材，以考試大綱為依據(jù)，不要隨意增刪內(nèi)容，以免與考試大綱脫節(jié)。

3.注意對應考者能力的培養(yǎng)，特別是自學能力的培養(yǎng)，要引導應考者逐步學會獨立學習，在自學過程中善于提出問題、分析問題、做出判斷和解決問題。

（五）關于命題和考試的若干規(guī)定

1.本大綱各模塊所提到的考核要求中，各條細目都是考試的內(nèi)容，試題覆蓋面廣。

2.試題難易程度要合理，可分為四檔：易、較易、較難、難，這四檔在各份試卷中所占的比例約為2：3：3：2。

3.考試方式為閉卷筆試，考試時間為120分鐘。評分采用百分制，60分為及格。

4.考試題型由選擇填空、判斷正誤、完形填空、閱讀理解、翻譯、完成對話、商函寫作7個部分組成。

（1）選擇填空（15%）        

此題型是測試應試者語言的綜合能力。主要是有關商務詞匯及語法結構的用法，以及關系到結構、時態(tài)等語法的熟練應用。要求應試者掌握教材中所有單詞及基本的詞語搭配，同時能正確運用本冊教材中所涉及的基本的語法結構。

（2）判斷正誤（10%）

該部分主要考察應試者對教材中所涉及的一些商務知識的理解，同時也考察對一些商務詞匯的理解和運用。

（3） 完形填空  （10%）

該部分不僅是考查對文章的理解，而且還考查語法、詞匯和結構的運用；如詞的搭配、固定短語等?？忌紫缺仨氶喿x文章，了解文章的大意，在這個基礎上再根據(jù)上下文確定最佳選擇。

（4）閱讀理解  （30%）   

此題型考察應試者對商務題材的文章和一些商務信函等的理解能力。應試者通過閱讀3篇短文，理解并掌握其中的內(nèi)容。

（5） 翻譯 （10%）

此題型考察應試者對包含商務知識的句子的理解。要求應試者能夠在理解句子含義的同時還要具有一定的翻譯技巧。

（6） 完成對話（10%）

此題型主要是針對教材中大量出現(xiàn)的聽說內(nèi)容所作的書面形式考察。旨在考察應試者對商務英語中常用的功能意念表達的掌握。要求考生熟悉商務活動中常用的場景對話。

（7）商函寫作 （15%）    

此題型旨在考查應試者能否正確熟練地撰寫商務活動中常用的英語信函及公司內(nèi)部使用的備忘錄、電子郵件等。能否做到詞能達意、格式規(guī)范。

附錄  題型示例

Part I選擇填空 (Multiple Choice) (15 points in all, 1 point for each)

Choose from the given choices the correct one and write the corresponding letter in the brackets.

這部分由15道單項選擇題組成，每題4個選擇項。這一部分每題 1分，共15分。如：

We’re trying to raise public ____ of the brand in Europe.

A. opinion  B. attitude  C. awareness  D. view

Part II 判斷正誤 (True or False) (10 points in all, 1 point for each)

Decide whether each of the following statements is true or false. Write a T in the brackets if it is true or an F if it is false.

這部分包含10個句子，每個句子都是有關商務知識的描述，要求應考者根據(jù)所掌握的知識判斷句子正誤。每題1分，共10分。如：

(   ) You are temping if you work for different companies for a short time without a permanent contract.

Part III 完形填空 (Cloze) (10 points in all, 1 point for each)

Fill in each blank in the passage the correct answer and write the corresponding letter in the brackets

完形填空由一篇留有10個空格、篇幅在200-300單詞有關商務題材的短文構成，每個空格為1題，每題有A、B、C、D、4個選擇項。應考者應根據(jù)短文內(nèi)容從每題的四個備選答案中選出1個最佳答案。每題1分，共10分。如：

Gold is a measure of money which is recognized all over the world. For centuries it was the foundation of the international monetary system and 1____ today, it remains one of the most important components of a country’s foreign currency reserves.

What 2____ gold attractive is that it has a value of its own for both industrial and ornamental purposes, unlike paper bank notes, which are worthless on themselves. As a result, gold is bought as an 3____ in times of financial uncertainty.

Until the 1930s, several European currencies were based on the Gold Standard, which meant that the value of a 4____ of currency was fixed in 5____ of a stated quantity of gold. People would freely 6____ any bank notes they had for gold. In 1931, world-wide financial problems caused the Gold Standard to be dropped. Then, in 1935, the USA, France and the UK 7____ the price of gold at $35 an ounce, which remained the price until 1971. Because the demand for gold 8____ so fast, however, the price of gold for ornamental and industrial purposes was 9____ to rise. Today one ounce of gold costs $390 in London.

Gold for jewellery is mixed with a metal alloy and the purity of the gold is measured in carats. Most gold sold to the public has 40% gold and is called nine-carat gold. Gold investors can buy pure gold from dealers in the 10____ of gold bars or gold coins.

(  ) 1. A. yet    B. just   C. now   D. even

(  ) 2. A. makes   B. turns   C. gives   D. forms

(  ) 3. A. expense  B. allowance  C. investment D. interest

(  ) 4. A. unit   B. piece   C. bit   D. part

(  ) 5. A. conditions B. reference  C. terms   D. ways

(  ) 6. A. convert  B. exchange  C. alter   D. refund

(  ) 7. A. fixed   B. attached  C. laid   D. stood

(  ) 8. A. grew  B. raised  C. heightened D. gained

(  ) 9. A. granted  B. allowed  C. accepted  D. passed

(  ) 10. A. sort  B. fashion  C. form   D. type

Part IV閱讀理解 (Reading Comprehension) (30 points in all, 2 points for each)

Read the following passage carefully and complete the sentences or answer the questions with the correct choice.

這部分由3篇短文組成，題材以商務內(nèi)容為主，搭配日常生活內(nèi)容話題。要求應考者在準確、快速閱讀短文后，根據(jù)獲得的信息做出選擇。每篇閱讀材料后有5個單項選擇，應考者應根據(jù)閱讀材料內(nèi)容從每題A、B、C、D、4個選擇中選出1個最佳答案。這部分總共15題，每題2分，共30分。如：

Prospecting is the first step in the selling process. A prospect is a qualified person or an organization that has the potential to buy your product or service. Prospecting is the lifeblood of sales because it identifies potential customers. The reasons that a salesperson must look constantly for new prospects are to increase sales and to replace customers that will be lost over time.

A prospect should not be confused with a lead. The name of a person or organization that might be a prospect is referred to as a lead. A lead can also be referred to as a suspect, indicating the person or organization is suspected of being a prospect. Once the lead has been qualified, the lead becomes a prospect. As a salesperson, you can ask yourself three questions to determine if an individual or organization is a qualified prospect: (1) Does the prospect have the money to buy? (2) Does the prospect have the authority to buy? (3) Does the prospect have the desire to buy?

A simple way to remember this qualifying process is to think of the word MAD. A true prospect must have the financial resources, money or credit, to pay and the authority to make the buying decision. The prospect also should desire your product. Sometimes an individual or organization may not recognize a need for your product. It’s a challenge for a salesperson to create a desire in the prospect for the product.

Locating leads and qualifying prospects are important activities for salespeople. Sources of prospects can be many and varied or few and similar, depending on the service or goods sold by the salesperson. Naturally, persons selling different services and goods might not use the same sources for prospects. A salesperson of oil-field pipe supplies would make extensive use of various industry directories in a search for names of drilling companies. A life insurance salesperson could use personal acquaintances and present customers as sources of prospects.

(  ) 1. What does prospecting refer to?

A. A selling process

B. Locating potential customers

C. Identifying organizations

D. The lifeblood of business

(  ) 2. How is a lead related to a prospect?

A. A lead is just a prospect.

B. A prospect can also be called a lead.

C. A lead is a qualified prospect.

D. A lead is suspected of being a prospect.

(  ) 3. What challenge faces a salesperson in selling process?

A. How to determine if a person is a qualified prospect.

B. How to create desire for a product in prospects.

C. How to remember the process of qualifying prospects.

D. How to recognize the need of a prospect for a product.

(  ) 4. Which of the following is not true in terms of the sources of prospects?

A. There can be many sources for salespeople to locate prospects.

B. The process of locating leads is controlled by the sources of prospects.

C. Sources of prospects depend on the products or service.

D. Varied sources of prospects may be used for selling different services.

(  ) 5. According to the speaker, how could a life insurance salesperson look for prospects?

A. Through newspaper announcements

B. Through personal directories

C. Through customer representations

D. Through personal acquaintances

Part V翻譯 (Translation) (10 points in all, 2 points for each)

Translate the following sentences into Chinese.

本題由5個英文句子組成，要求把這5個句子翻譯成中文。句子均選用與教材內(nèi)容相關的、結構略復雜的長句。每題2分，共10分。如：

Unlike most stores, where you get a free plastic bag which you then throw away, at Beavis and Son we will sell you a strong reusable bag, with the cost going to a charity which saves the rainforests of the Amazon.

Part VI完成對話 (Conversation Completion) (10 points in all, 1 points for each)

Choose from the seven choices below the correct phrase or sentence to fill the five gaps in the conversation.

這部分是一段商務場景對話，其中有10個句子空缺，對話后面有12個選項；要求應考者從12個選項中選出正確的答案填到對話中對應的位置。每題1分，共10分。如：

1 (  ) 2 (  ) 3(  ) 4 (  ) 5(  )

6 (  ) 7 (  ) 8(  ) 9 (  ) 10(  )

A. just down the end of the corridor is our marketing department

B. if we go right down the corridor

C. in there by the stairs also is the coffee machine

D. it makes even more noise than the old one

E. if you keep going down the corridor

F. I’ll see you in a minute

G. as we come round the corner on the left is the purchasing department

H. It’s open at lunchtime and in the afternoon as well

I. as we go round the corner on the right

J. opposite Mrs. Bronson’s office just here is the General Manager’s office

K. I’ll prepare that

L. I’m assuming you’re dealing with that  

Michael: …What was that room next door to Reception? I heard a strange noise coming from it.

Margaret: Oh, right, yes, that’s where the photocopier is.

Michael: Oh, I see. That’s what it was.

Margaret: Yes, we’ve had a new one installed. It’s very fast but _________1___________, unfortunately. Right, let’s go this way now.

Michael: OK.

Margaret: Well, __________2____________.

Michael: General Manager, fine.

Margaret: I expect he’ll speak to you later.

Michael: OK.

Margaret: And, ___________3___________, on the right-hand side are the lifts.

Michael: Fine.

Margaret: And on the left are the stairs.

Michael: OK.

Margaret: So they’re handy opposite each other.

Michael: Right, fine.

Margaret: And, __________4___________.

Michael: Oh, right, very useful.

Margaret: Yes, the most important thing of all. You’ll meet most of the members of staff there, I should think.

Michael: Fine.

Margaret: And, ____________5_____________, on the right-hand side, just down here, you can see the conference room.

Michael: Great.

Margaret: And, _____________6____________, here is the sales department.

Michael: Sales, OK.

Margaret: And ____________7_____________.

Michael: OK, the purchasing department.

Margaret: And, if you can see, ___________8____________.

Michael: Oh, that’s where they are, right, fine.

Margaret: That’s right, next to you actually, in the accounts department.

Michael: Right.

Margaret: Which is just on the right here?

Michael: Huhu.

Margaret: And on the left opposite, is the canteen.

Michael: Oh, very important.

Margaret: ___________9____________.

Michael: OK, right.

Margaret: And if we come in here on the right, then. That’s your desk over by the window.

Michael: Oh, that’s marvelous.

Margaret: Yes，with a lovely view of the park.

Michael: Oh, isn’t that beautiful?

Margaret: It’s better than the view from my office.

Michael: Right. Oh, well that’s marvelous … Just one thing, I wondered if you could perhaps tell me where the gents toilet is while we’re about it?

Margaret: Oh, right, yes, of course. It’s at the end of the corridor just opposite reception.

Michael: Right. Thank you. __________10___________.

Margaret: Right, OK.

Part VII商函寫作 (Business Writing) (15 points)

這部分要求應考者根據(jù)所給信息，用英文撰寫一封120詞左右的商務信函、報告、備忘錄、提案、傳真等。本題15分。如：

Fenway Software is relocating several employees to Dublin. Write a REPORT of 100-120 words about a relocation company, Executive Relocation Services (ERS). The report should contain the following points:

l The purpose of writing this report

l Your findings about ERS

? ERS offers a comprehensive house search service

? ERS offers no partner employment service

? ERS place children in local schools

? ERS arranges all necessary documentation

? ERS offers full packing, storage and shipping services.

l Its costs compare favorourably with competitors.

l Your conclusion

l Your recommendations