高綱1257

江蘇省高等教育自學考試大綱

08958  　BEC商務(wù)英語（一）

南京航空航天大學 編

江蘇省高等教育自學考試委員會辦公室

一、課程性質(zhì)及其設(shè)置目的與要求

（一）課程性質(zhì)和特點

 BEC商務(wù)英語（一）是我省高等教育自學考試商務(wù)英語專業(yè)（本科段）的考試課程。其任務(wù)是培養(yǎng)應(yīng)試者學習在商務(wù)活動中基本的英語語言，逐步了解工作環(huán)境中所需的溝通和交流技巧，初步掌握商務(wù)活動各環(huán)節(jié)中基礎(chǔ)英語的表達方式以及能正確運用商務(wù)英語專用詞與句式。

（二）本課程的基本要求

本課程教材共分為12個單元，主要包括與人溝通（個人資料與工作情況、職位招聘、商務(wù)信函撰寫等）、商務(wù)活動（公司介紹、產(chǎn)品生產(chǎn)與改善、下訂單與簽合同、商務(wù)會議與旅行等），商務(wù)管理（國際商務(wù)、應(yīng)對危機、工作環(huán)境）等內(nèi)容。通過對本課程的學習，要求應(yīng)試者對商務(wù)英語有一個較為全面的認識和了解。具體應(yīng)達到以下要求：

1、初步了解商務(wù)運作和溝通的基本原理和實用技巧；

2、學習以工作場合為背景的英語語言；

3、理解并掌握商務(wù)活動各環(huán)節(jié)中常見的英語專用詞、常用句式的表達方式并能予以運用。

（三）本課程與相關(guān)課程的聯(lián)系

BEC商務(wù)英語（一）不僅講授基本的商務(wù)知識，更側(cè)重的是英語語言的習得，它是以商務(wù)運作的常見環(huán)節(jié)為背景，彰顯英語語言在商務(wù)環(huán)境中的基本用途；是商務(wù)運作和英語語言兩者的結(jié)合。因此，本課程學習的功效將直接影響B(tài)EC商務(wù)英語（二）、外貿(mào)口語、商務(wù)口譯、商務(wù)溝通、商務(wù)貿(mào)易實務(wù)等課程的學習。

二、課程內(nèi)容與考核目標

（一） 課程內(nèi)容

依據(jù)教材、教學大綱及需掌握的基本要素，本大綱將應(yīng)試者須掌握的語言功能及商務(wù)技能分成12個模塊。

（二）考核目標

緊扣教材中呈現(xiàn)的商務(wù)活動和溝通的基本原則及實用技巧，重點考查商務(wù)活動中所涉及的英語知識和商務(wù)常識。應(yīng)試者須全面掌握教材的基本內(nèi)容，并結(jié)合大量課外材料的閱讀，在掌握基礎(chǔ)理論的基礎(chǔ)上完成考核要求。試題涵蓋最基本的商務(wù)英語詞匯和句式，以及商務(wù)活動中日常內(nèi)容，例如：個人與辦公室的情況以及常見的商務(wù)環(huán)境；安全與健康；公司的組織結(jié)構(gòu)、運轉(zhuǎn)系統(tǒng)以及生產(chǎn)過程；國際商務(wù)中的購與銷；商務(wù)旅行與正式會議；未來發(fā)展等。

三、有關(guān)說明和實施要求

（一）關(guān)于“課程內(nèi)容與考核目標”中有關(guān)提法的說明

1、關(guān)于教材的內(nèi)容：本教程使用的是新編劍橋商務(wù)英語（初級）一書，書中有大量的聽說材料；盡管考核中不包括聽力和口語題型，但教材中的聽說材料在平時學習時應(yīng)充分予以重視和利用。

2、關(guān)于考查的內(nèi)容：英語知識側(cè)重詞匯、閱讀、功能意念與寫作；商務(wù)常識側(cè)重與人溝通（個人資料與工作情況、職位招聘、商務(wù)信函撰寫等）、商務(wù)活動（公司介紹、產(chǎn)品生產(chǎn)與改善、下訂單與簽合同、商務(wù)旅行等），商務(wù)管理（國際商務(wù)、應(yīng)對危機、工作環(huán)境等）。

（二） 自學教材

《新編劍橋商務(wù)英語（初級）學生用書》 Cook, R. Pedretti, M. Stephenson, H.著 經(jīng)濟科學出版社 2008年10月第3版。

（三） 自學方法的指導(dǎo)

本課程作為一門學位課程，涉及面廣，信息量大；既注重原理和技巧的學習也強調(diào)實際的運用，側(cè)重理論與實際的結(jié)合。應(yīng)試者在自學過程中應(yīng)該注意以下幾點：

1、關(guān)于課程教材的學習：在每個模塊學習之前，應(yīng)先仔細閱讀目錄中所列出的知識點，做到心中有數(shù)。在模塊學習過程中，注意重點與細節(jié)的有機結(jié)合，做到有的放矢。認真完成教材中每個模塊的習題和思考題，這一過程可有效地幫助自學者理解、消化和鞏固所學的知識，增加分析問題、解決問題的能力。在每個模塊學習之后，注意加強詞匯和句法的記憶和運用，做到活學活用，觸類旁通。

2、關(guān)于輔助材料的學習：多閱讀與商務(wù)有關(guān)的報刊和雜志以及收聽或觀看相關(guān)的音頻或視頻資料，拓展個人的視野和知識面，加強英語語言的運用和商務(wù)知識的積累。

（四）對社會助學的要求

1、應(yīng)熟知考試大綱對課程所提出的總的要求和各模塊的知識點。

2、對應(yīng)試者進行輔導(dǎo)時，緊扣指定的教材，以考試大綱為依據(jù)，不要隨意增刪內(nèi)容，以免與考試大綱脫節(jié)。

3、注意對應(yīng)試者能力的培養(yǎng)，特別是自學能力的培養(yǎng)，要引導(dǎo)應(yīng)試者逐步學會獨立學習，在自學過程中善于提出問題、分析問題、做出判斷和解決問題。

（五）關(guān)于命題和考試的若干規(guī)定

1、本大綱各模塊所提到的考核要求中，各條細目都是考試的內(nèi)容，試題覆蓋面廣。

2、試題難易程度要合理，可分為四檔：易、較易、較難、難，這四檔在各份試卷中所占的比例約為2：3：3：2。

3、考試方式為閉卷筆試，考試時間為150分鐘。評分采用百分制，60分為及格。

4、本課程考試可能采用的題型有：選擇填空、單詞填空、完形填空、閱讀理解、完成對話、商函寫作等。

（1）選擇填空    

此題型是測試應(yīng)試者語言的綜合能力。主要是有關(guān)商務(wù)詞匯及語法結(jié)構(gòu)的用法，以及關(guān)系到結(jié)構(gòu)、時態(tài)等語法的熟練應(yīng)用。要求應(yīng)試者掌握教材中所有單詞及基本的詞語搭配，同時能正確運用本冊教材中所涉及的基本的語法結(jié)構(gòu)。

（2）單詞填空

該部分主要考察應(yīng)試者對商務(wù)環(huán)境中常用的通知或短文通篇的理解能力。應(yīng)試者首先必須閱讀全文，了解文章的大意，在這個基礎(chǔ)上再從所給的單詞中做出最佳選擇。

（3） 完形填空

該部分不僅是考查對文章的理解，而且還考查語法、詞匯和結(jié)構(gòu)的運用；如詞的搭配、固定短語等。

（4）閱讀理解  

該部分考察應(yīng)試者對商務(wù)題材的文章和一些商務(wù)信函等的理解能力。應(yīng)試者通過閱讀3篇短文，理解并掌握其中的內(nèi)容，根據(jù)要求做出最佳選擇。

（5）完成對話

該部分主要是針對教材中大量出現(xiàn)的聽說內(nèi)容所進行的書面形式考察。旨在考察應(yīng)試者對商務(wù)英語中常用的功能意念表達的掌握。要求考生熟悉商務(wù)活動中常用的場景對話，能準確地做出應(yīng)答。

（6）商函寫作  

該部分有兩題。第一題要求考生寫40-50詞的短信息，文體有通知、留言、備忘錄、電子郵件等。第二題要求應(yīng)試者根據(jù)所給信息，用英文撰寫一封80詞左右的商務(wù)信、報告、建議書等。

附錄  題型示例

Part I選擇填空 (Multiple Choice) (15 points in all, 1 point for each)

Directions: Choose from the given choices the correct one and write the corresponding letter in the brackets.

這部分要求應(yīng)試者根據(jù)句子的結(jié)構(gòu)或句意，選出最佳選項。如：

(    ) Market share increased ______ 3%, up to 8%.

A. to   B. until   C. up   D. by

Part II 詞形填空 (Word Form) (10 points in all, 1 point for each)

Directions: Choose from the given choices the correct one and write the corresponding letter in the brackets.

這部分包含2篇短文，留有10個空格，對應(yīng)12個單詞選項。要求應(yīng)試者根據(jù)短文內(nèi)容，選出最佳選項。如：

1 (  )  2 (  )  3(  )  4 (  )  5(  )

6 (   )  7 (  )  8(  )  9 (  )  10(  )

A. to boost  B. losses C. affecting  D. easier   E. dead   F. faxing 

G. typically   H. growth I. accounts  J. to make  K. says    L. clearly 

Passage One

I am at present in the middle of a 10-day overseas sales visit and am __1__ you about a problem which has arisen. Many of our latest cordless telephones (Malibu WMI) have serious battery faults __2__ the handsets. Often the phone goes __3__ after two or three minutes of use. This problem is becoming so acute that I am now advising the Company to recall all these models. This will __4__ cost us a lot (perhaps up to $2000,000) but, more important, we are now losing old customers and allowing our competitors __5__ their sales at our expense.

Passage Two

As the economy weakens, banks are increasingly squeezing customers who overdraw their bank __6__. Bank of America and Washington Mutual have jacked up their overdraft fees and made it __7__ for customers to be hit with multiple penalties. The changes come as banks grapple with growing __8__ from bad mortgage loans. Overdraft fees have increasingly become a source of profits. Banks and credit unions collect about $17.5 billion in overdraft fees per year, the Center for Responsible Lending __9__. Checking-account customers are “easy picking” for fees, says Jean Ann Fox of the Consumer Federation of America, because banks __10__ can take any money owed out of a customer’s next deposit.

Part III 完形填空 (Cloze) (10 points in all, 1 point for each)

Directions: Fill in each blank in the passage the correct answer and write the corresponding letter in the brackets.

完形填空由一篇留有10個空格、篇幅在200-300單詞左右的、有關(guān)商務(wù)題材的短文構(gòu)成。每個空格為1題，每題有A、B、C、D 4個選項。要求應(yīng)試者根據(jù)短文內(nèi)容從每題的四個備選項中選出1個最佳答案。如：

Thomas Kingsley works for Meridian Finance in East London. He works __1__ a sales executive. He __2__ with a large number of small and medium-sized businesses in the London area. He advises them on the best financial products for their needs.

He is only in his office in the morning when he discusses clients __3__ the Sales Manager. Then he travels around London to see his clients. He informs them __4__ new products on the market. He keeps a __5__ of any changes in the clients’ information so that he can offer advice if necessary. He __6__ his paperwork and arranges __7__ from home or from his car between appointments.

If any members would like __8__ advice on insurance or any financial product, please do not __9__ to phone Thomas or one of his colleagues __10__ 0207 236 4925. They will be happy to help you if they can.

(    ) 1. A. as   B. like   C. in   D. to

(    ) 2. A. organizes  B. provides  C. manages  D. deals

(    ) 3. A. with   B. to   C. from   D. along

(    ) 4. A. about   B. on   C. to   D. with

(    ) 5. A. notice   B. record  C. reference  D. book

(    ) 6. A. does   B. produces  C. deals   D. handles

(    ) 7. A. meets   B. meet   C. meeting  D. meetings

(    ) 8. A. an   B. a    C. some   D. any

(    ) 9. A. hesitate  B. stop   C. think   D. afraid

(    ) 10. A. to   B. on   C. under   D. for

Part IV閱讀理解 (Reading Comprehension) (30 points in all, 2 points for each)

這部分由3篇短文組成，題材以商務(wù)內(nèi)容為主，搭配日常生活內(nèi)容話題。要求應(yīng)試者在準確、快速閱讀短文后，根據(jù)獲得的信息做出選擇。如：

Passage One

Directions: Read the following passage carefully. Are the sentences Right or Wrong? If there is not enough information, choose Doesn’t say. Write the corresponding letter in the brackets.

Attending Interviews

Good interviewers prepare their questions carefully in advance according to the candidate’s application and CV. So candidates need to prepare carefully. Here are some useful tips on answering interview questions.

(1) What don’t you like about your current position?

No job is perfect; there’s always something we don’t like. Be honest but don’t give a list of complaints. The important thing is to talk positively about how you deal with problems at work.

(2) Where does your employer think you are today?

Be honest. If you lie to your current employer, you’ll lie to your next employer. Don’t phone in sick on the day of the interview. Take a day’s holiday but don’t say why.

(3) What are your professional objectives?

Think abut these before the interview. Your objectives should be relevant to the job you have applied for and achievable. If the new job can’t offer you everything you want, the interviewer will think that you probably won’t stay with the company very long.

(4) What are your weaknesses?

Be honest: no one is perfect. Think about this before the interview and choose your answer carefully. Talk about how you deal with a weakness; this is far more important than the weakness itself.

(    ) 1.Every candidate will be asked the same questions while attending interviews.

A. Right.     B. Wrong.     C. Doesn’t say.

(     ) 2. You shouldn’t complain about your current position too much.

A. Right.     B. Wrong.     C. Doesn’t say.

(     ) 3. You should arrange to have a day off for the interview.

A. Right.     B. Wrong.     C. Doesn’t say.

(    ) 4. You should apply for what suits your current position.

A. Right.     B. Wrong.     C. Doesn’t say.

(    ) 5. You shouldn’t mention anything about your weaknesses.

A. Right.     B. Wrong.     C. Doesn’t say.

Passage Two

Directions: Read the following passage carefully and complete the sentences or answer the questions with the correct choice. Then write the corresponding letter in the brackets.

Last year saw both the continued development of trends within the industry and some unexpected results. The domestic British market saw further steady growth but could be overtaken by US sales next year. As in 1997, sales in the USA rose sharply with the successful release of three new computer games. However, hopes of the European market showing the same rate of growth were affected by a strong pound.

Computer games increased their domination of sales in 1998 with the football game The Golden Boot: France 98 selling over 100,000 units in World Cup year. Other sports titles are now amongst the company’s top brands.

The company also enjoyed a sharp rise in sales of educational products. Our new range of interactive multimedia products, Schoolware, launched in late 1997, is now a top-selling brand. Further Shcoolware titles to be launched this year should ensure continued growth in this market.

Sales figures for 1998 show very clearly the changing face of the company’s activities. Millennium Software is now a producer of entertainment and educational products. In order to adapt to these markets, the company will have to expand by increasing its product range and reducing its development times.

Moreover, the company faces new challenges in distribution. Large retail chains with pan-European buying power are becoming increasingly dominant in the distribution of computer software. These superstores now offer competitive prices and a narrow product range based on top-selling titles. With computer shops, they now account for nearly two thirds of sales.

(    ) 6. This passage is most likely to be extracted from ______.

A. the company profile of Millennium Software

B. the Millennium Software 1998 Annual Report

C. the Millennium Software new products catalogue

D. a note in Millennium Software

(    ) 7. ______ has led to the increase of sales in the European market.

A. The successful release of new computer games

B. A strong pound

C. The variety of products

D. The increase of pan-European buying power

(    ) 8. The following statement ______ is NOT true.

A. Millennium Software has always been a producer of entertainment and educational products.

B. Superstores sell more Millennium Software than computer shops.

C. In future the company will have to produce new games more quickly.

D. Schoolware is one of the educational products of Millennium Software.

(    ) 9. According to the passage, ______ is offered by the large retail chains.

A. high prices     B. lowest prices

C. a narrow product range   D. a broad product range

(    ) 10. The following statement ______ is true.

A. PCs are the most popular games machine for Millennium Games.

B. Superstores sell a wide range of computer software.

C. Sales increased sharply in the company’s home market last year.

D. The company is developing its range of multimedia educational software.

Passage Three

Directions: Read the following passage carefully and complete the sentences or answer the questions with the correct choice. Then write the corresponding letter in the brackets.

The expression benchmarking has become one of the fashionable words in current management discussion. The term first appeared in the United States in the 1970s but has now gained world wide recognition. But what exactly does it mean and should your company be practicing it?

One straightforward definition of benchmarking comes from Chris Tether managing director of a New Zealand-based consultancy firm specializing in this area. “Benchmarking involves learning about your own practices, learning about the best practices of others, and then making changes for improvement that will enable you to meet or beat the best in the world.” The essential element is not simply imitating what other companies do but being able to adapt the best of other firms’ practices to your own situation.

Instead of aiming to improve only against previous performance and scores, companies can use benchmarking to inject an element of imagination and common sense into their search for progress. It is a process which forces companies to look closely at those activities which they may have been taking for granted and comparing them with the actives of other world-beating companies. Self-criticism is at the heart of the process although in some cases this may upset managers who are reluctant to question long established practices.

The process of identifying best practice in other companies does not just mean looking closely at your competitors. It might also include studying companies which use similar processes to your own, even though they are producing different goods. The point is to look at the process rather than the product. For example, Italian computer company Arita wanted to improve the quality of its technical manuals and handbooks. Instead of looking at manuals produced by other computer companies, Arita turned to a publisher of popular handbooks such as cookery books, railway timetables and car repair manuals. As Arita’s Technical Director Claudio Benclii says, “All of these handbooks are communicating complex information in a simple way – exactly what we are aiming to do. And in many cases they succeed far better than any computer company.”

(    ) 11. According to the writer, benchmarking must always involve ______.

A. changing your activities on the basis of new information

B. copying exactly what your competitors do

C. identifying the best company in your market

D. collaborating with other companies in the same field

(    ) 12. Some managers may resist benchmarking because ______.

A. it takes their activities for granted

B. it makes them examine the way they work

C. it makes others question their efficiency

D. it gives them a lot of extra work

(    ) 13. You should compare yours with ______.

A. those producing similar goods

B. those communicating most effectively

C. those using similar processes

D. those leading the domestic market

(    ) 14. Arita found that a publishing company could ______.

A. make more money than a computer firm

B. produce technical manuals for them

C. show them how to improve their own manuals

D. help them move into new markets

(    ) 15. The writer’s purpose in writing this article is ______.

A. to recommend the process of benchmarking

B. to criticize the firms that do not carry out benchmarking

C. to give information about benchmarking

D. to explain why benchmarking does not suit every firm.

Part V完成對話 (Conversation Completion) (10 points in all, 1 points for each)

Directions: Choose from the twelve choices below the correct phrase or sentence to fill the ten gaps in the conversation and write the corresponding letter in the brackets.

這部分是一段商務(wù)場景對話，其中有10個句子空缺，對話后面有12個選項；要求應(yīng)試者從12個選項中選出正確的答案填到對話中對應(yīng)的位置。如：

1 (  ) 2 (  ) 3(  ) 4 (  ) 5(  )

6 (  ) 7 (  ) 8(  ) 9 (  ) 10(  )

A. I’m assuming you’re dealing with that

B. I’ve got all that

C. We sell that in rolls of fifty metres

D. They’re a new customer at Campfield Retail Park

E. So I’ll put down sixty then

F. And you’ll need the product name

G. I’ll give you a reference first

H. no discount to begin with

I. Should I put the normal thirty days payment terms

J. I’ve just visited a company and I need a quotation to go in the post to them tonight

K. I’ll prepare that

L. No E at the end 

Jill: Hello. Jill speaking.

Robert: Jill, it’s Robert. ________1________. Can you do one?

Jill: Sure. If you give the details …

Robert: OK, ________2________. X-B-2-8-double-3-6.

Jill: Right. And who’s the quotation for?

Robert: Johnston Ltd. ________3________.

Jill: Is that J-O-H-N-S-T-O-N-E ?

Robert: ________4________.

Jill: Right. And what is the quote for?

Robert: The white patterned cotton.

Jill: ________5________.

Robert: Well, they want three thousand metres altogether.

Jill: ________6________.

Robert: Fine. ________7________. It’s Cascade, C-A-S-C-A-D-E.

Jill: Oh yes, I know. ________8________?

Robert: Well, they actually wanted sixty days credit, but as they’re new customers, I’ve insisted on twenty-one. We can review it later.

Jill: Ok, fine. And, er, ________9________?

Robert: They originally wanted thirty per cent but we compromised on seventeen even though it’s more than the fifteen we usually offer-I think they could be a good account to win.

Jill: Yes.

Robert: So it should be five thousand, seven hundred and fourteen pounds altogether to pay.

Jill: Right, ________10________. I’ll make sure …

Part VI商函寫作1 (Business Writing1) (10 points)

這部分要求應(yīng)試者根據(jù)所給信息，用英文撰寫一封50詞左右的便條、電子郵件、備忘錄、傳真等。如：

Directions: Read the e-mail and Leslie’s note. Use them to write an E-MAIL to Sandy. Write 40-50 words.

Part VII商函寫作2 (Business Writing2) (15 points)

這部分要求應(yīng)試者根據(jù)所給信息，用英文撰寫一封80詞左右的商務(wù)信函、報告、提案等。如：

Directions: Read the letter from a salesperson enquiring about the transport and accommodation arrangements for a conference you have organized.

Write a REPLY of 70-80 words:

l agreeing to make the hotel booking;

l explaining that she will have to pay for the extra night;

l asking her for her flight details;

l suggesting places for her to visit.